A ‘paddock to plate’ philosophy that deserves to be shared.

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Background

A homegrown produce approach to quality dining, Pipeclay Pumphouse is a special kind of restaurant just outside of Mudgee, NSW. Following a ‘paddock to plate’ philosophy, head chef Andy Crestani prepares each dish with technique, restraint and respect. The overall experience at Pipeclay is relaxed, but refined; with a seasonal menu that’s hand-picked by whatever the master chef has available in his veggie patch.

Goals and Objectives

Located 8kms north of Mudgee CBD, Pipeclay Pumphouse wasn’t something people were likely to stumble on by accident. What a shame. Chef Crestani wanted to win new business and to get his high-quality produce on a bigger stack of plates in the Mudgee restaurant market. To do this, we needed to create a new Pipeclay Pumphouse experience, translate that quality into an online presence, then spread the word.

Deliverables

• Branding
• Stationery
• Menu Graphic Design
• Custom Website
• Marketing Collateral
• Social Media Branding
• Advertising

Outcomes

We love taking quality services and helping to put them in the hands of those who need them. Pipeclay was a perfect example of this. Our expertise, combined with Crestani’s quality gastronomy, meant that Pipeclay Pumphouse was able to tell the story it deserved.

We were in the fortunate position of helping Pipeclay Pumphouse create its brand from scratch. We thrive before a blank canvas, and our efforts saw to it that Pipeclay’s physical and digital (with our custom website design) locations represented a high quality experience worth seeking out. This also extended to social media branding and creative sources of advertisement; bringing Andy new business and letting Pipeclay do what it does best for more hungry bellies.

Launch Website