A meat artisan in need of an audience.

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Background

The Son of a Butcher, in this scenario, is Matthew Papandrea–another successful branch from the Papandrea powerhouse tree. When your father is Joe Papandrea, knowing quality meat when you see it is easy:

Filling his shoes, however, is a challenging obligation.

The Challenge

As Australia’s most-awarded young butcher, Matthew had no qualms about the quality of his products and service. The trouble was knowing how to get it into the hungry mouths of the people. High-class butchers are artisans; and every great artist deserves a megaphone for their art.

Deliverables

• Branding
• Stationery
• Marketing Collateral
• Signage & Uniforms
• Menu Graphic Design
• Social Media Strategy
• Social Media Campaigns
• Social Media Content Creation
• Custom Website
• Photography & Art Direction
• Ongoing Advertising

Outcomes

We gave that Son of a Butcher the megaphone he needed. While we’d like to say it’s easy working with talented artisans–we know enough to know that nothing will sell itself. With enough gourmet-style burger joints in West Sydney to feed a small country, standing out among the noise needed an especially Big touch.

Our rebrand focused in on a strategy that would play to Matthew’s strengths–reputation, elite quality and service. Eating a burger is one thing, but a high-quality end-to-end customer experience is something else entirely. After our strategic rebrand, social media strategy and campaigns, custom website and focused implementations–Son of a Butcher increased its market share, won new business and was able to create a customer experience that matched its elite-level products and expertise.

Launch Website