/ Joe Papandrea Quality Meats

Joe Papandrea Quality Meats

Quality Meat’s reputation meets quality representation.


Joe Papandrea Quality Meats is a butcher worth knowing in Sydney West. Delivering fresh, high grade cuts of meat since 1996, their Bossley Park location had a reputation for quality which kept local families, restaurants and wholesalers coming back for more.

The Challenge

An established, reputable, trusted business, with a steady loyal user base: so what’s the catch? The catch is, in 2016, the established butchery would be opening a new store in Wetherill Park. Joe’s reputation was built on traditional, old-school values and the loyalty of an existing customer base. To cash in on the opportunities a new location could offer, he understood that an equal set of challenges would first need to be tackled head on.

  • Rebrand
  • Stationery
  • Marketing Collateral
  • Shop Fit Out Concept, Signage & Uniforms
  • Illustrations
  • Social Media Strategy
  • Social Media Campaigns
  • Social Media Content Creation
  • Custom Website
  • Photography & Art Direction
  • Ongoing Advertising

At the heart of our efforts was a change in brand perception. We knew that the value of Joe’s reputation was founded in traditional core values, but how could we introduce a fresh edge to greet the modern world at this new location?

After our rebranding, marketing and strategic inputs, Joe Papandrea Quality Meats was able to increase sales, boost brand awareness and fundamentally change their brand perception. It wasn’t just about touching up the design, it was about creating a new customer experience; to tell a story of growth and vitality. With the fresh shop fit and rebrand, Joe was able to win new business, extend products and services and create a unique in-store experience.

One that took strengths from the traditional core values that got him there, while adding a new class and feel to the quality of Joe Papandrea Quality Meat’s customer experience.

Launch Website

A BIG thank you to Big Creativa, the creative specialists. Masterminds in design and marketing to keep your business known to the community. Their ideas and support with the development of our new branding was a fun experience.

Josephine, Manager