Building a new model for real estate.

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Background

Richardson & Wrench are embracing the modern world of real estate: actually, they’re running head-first into the digital void to lead the charge. With an impressive existing network of real estate professionals, connections nationwide and a brand that means something in the industry: Richardson & Wrench understand that people are their greatest asset, and that people can always achieve new heights.

The Challenge

Richardson & Wrench were ready to explore a new model, aimed at helping the most talented real estate professionals to open their own agency–without the risks and expenses of a physical shop front. In a digital world, virtual addresses often see more traffic than Main Street: Richardson & Wrench were looking for some expert help in making the transition go smoothly.

Deliverables

• Interactive PDF
• Digital Presentation
• Booklet Graphic Design
• Invitation Graphic Design
• Marketing Collateral Mock-Ups
• Custom Websites

Outcomes

The innovative new model gave us the freedom (and challenge) we needed to produce something novel and valuable for Richardson & Wrench. A major outcome of this would be in how we approached talented candidates and encouraged them to adopt either the Bespoke or Traditional Richardson & Wrench model.

The result was a unique, innovative and interactive experience which feels both private (secure, exclusive, in high-demand) and comfortable. Richardson & Wrench were able to successfully launch the new model with the help of our custom websites and digital presentation, winning new business and expanding into novel territories and opportunities.