An Australian history, a vision, and a nuanced step toward new horizons.

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Background

In 2019, BE Campbell celebrates 50 years of supplying premium Australian meats locally and around the globe. Family owned and operated through generations, BE Campbell is an icon of Australian values at down to the core.

Committed to premium quality, intimate supply chain relations, animal welfare and excellence in service, we were proud to team up with a leader like Adam Campbell (Business Development Manager) and help them achieve their vision of sharing premium quality Australian meats to new territories and around the globe.

Goals and Objectives

BE Campbell’s vision is simple: to become recognised as Australia’s premier meat supplier. With half a century of history to back them up, becoming the best was the obvious choice for the ambitious Australian company. Big visions require Big strategies, and shaping 50 years of experience, reputation and history into a new brand perception that can excel in 2019 takes a combination of nuance, daring and commitment to seeing things through.

Deliverables

• Art Direction
• Photography & Video
• Company Documents Graphic Design
• Head Office & Vehicle Signage
• Anniversary Branding
• Custom Website

Outcomes

Helping BE Campbell to achieve its vision meant setting a new tone. The best way to do that was to double down on strengths, while portraying the company’s resources as modern, efficient and innovative–all true, and all eager to be captured in a new brand perception.

The custom website was a great place to distill this new voice into something physical, while the 50 year Anniversary branding launch served as an announcement to the world. It said: ‘You may already know us for our quality, history and values; but we can’t wait to show you what’s still in store.’

Launch Website